Take 2 simple steps to double-digit growth

There is no need to sacrifice your entire marketing strategy or your sales tactics if you want a fresh approach to ramping up your business growth. Instead, look to the resources you already have — your current satisfied customers. A customer referral strategy generates growth from a pool of targets who already know and support your product ...

Never trust an atom (and sometimes your brain)

While browsing in a bookstore the other day, I saw a young person wearing a t-shirt that gave me a good laugh. The front of the shirt had a colorful graphic of an atom, with electrons swirling around the nucleus. The caption underneath said: Never trust an atom; they make up everything. As I chuckled at the clever play on words, it occurred to ...

SMB CEO projections for 2018

Tracking economic trends? Keep your eye on the SMBs.

If the CEO or CFO of a multi-billion dollar company wants to get a good idea of where the United States business climate is trending, he should take a look at the plans of the country’s small and midsize businesses (SMBs). If an entrepreneur starting a home-based business wants to get a bet...